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this is my final project i did at uni before i graduated. our task was to create a unique brand and a corporate identity for it. i decided to create a music label which focusses only on music artists that dont fit the norm. the name KALEIDO comes from a kaleidoscope because, no matter from which point of view you look through it, the visual always uniquely changes. and this is exactly what the artists in this label embody: a unique POV.

therefore i designed an individual font. it represents the uniqueness and fragileness of an artist and at the same time the strong structure and foundation of the label. i used a lot of motion editing to communicate the kaleidoscope concept through the design.

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